The majority of home business owners, (i.e. network marketers, affiliate marketers, eCommerce store owners, etc...) are not building an email list. Most of them do not understand why they should even bother building a list. Here are three reasons why you need to build an email list if you are marketing your business online.
Like most people, when I started learning how to market online, I struggled to build my list. I was happy to get one subscriber. Then I would hear stories about internet marketing gurus who had 100,000's of people on their mailing lists and how they would make several thousands of dollars every time they sent an email.
This can be rather discouraging if you are struggling to get one subscriber on your list. However, even if you are just starting a new business online, you should still start building an email list from day one. Here are three reasons why.
1. If You Don't Have A List You Are Not Really In Business - In every home based business I have started in the past, all of them said the same thing. You need a list.
Every Network Marketing company teaches you to start by making a list. They will tell you to write down everybody you know, and then just go down your list and contact each person to see if they are open to a business opportunity.
In the mail order business, your most expensive business expense is mailing offers to your mailing list.
In affiliate marketing, you are really losing your shirt if you are sending all of your traffic directly to a sales page, or to the product owners squeeze page.
It can be extremely time consuming calling each of your contacts one by one, or extremely expensive sending out direct mail offers if you are not at least breaking even.
You can send out your correspondence on auto-pilot to hundreds, or even thousands of your contacts for less than $50 dollars per month when you are building an email list. This is called leverage.
2. Your List Builds Your Brand - Even if you are a virtual nobody in your industry, your subscribers will know who you are. Also when you have new product launches, your email list is the perfect place to launch them.
3. 99.9% of Your Website Visitors Will Only Visit Your Website One Time - Most websites are like ghost towns. The biggest problem that most online business owners struggle with is traffic. When you build an email list, you can send your subscribers back to your website.
Building a quality email list may not be easy, but then again neither is running a successful home business. If it was easy, everybody would do it.
Like most people, when I started learning how to market online, I struggled to build my list. I was happy to get one subscriber. Then I would hear stories about internet marketing gurus who had 100,000's of people on their mailing lists and how they would make several thousands of dollars every time they sent an email.
This can be rather discouraging if you are struggling to get one subscriber on your list. However, even if you are just starting a new business online, you should still start building an email list from day one. Here are three reasons why.
1. If You Don't Have A List You Are Not Really In Business - In every home based business I have started in the past, all of them said the same thing. You need a list.
Every Network Marketing company teaches you to start by making a list. They will tell you to write down everybody you know, and then just go down your list and contact each person to see if they are open to a business opportunity.
In the mail order business, your most expensive business expense is mailing offers to your mailing list.
In affiliate marketing, you are really losing your shirt if you are sending all of your traffic directly to a sales page, or to the product owners squeeze page.
It can be extremely time consuming calling each of your contacts one by one, or extremely expensive sending out direct mail offers if you are not at least breaking even.
You can send out your correspondence on auto-pilot to hundreds, or even thousands of your contacts for less than $50 dollars per month when you are building an email list. This is called leverage.
2. Your List Builds Your Brand - Even if you are a virtual nobody in your industry, your subscribers will know who you are. Also when you have new product launches, your email list is the perfect place to launch them.
3. 99.9% of Your Website Visitors Will Only Visit Your Website One Time - Most websites are like ghost towns. The biggest problem that most online business owners struggle with is traffic. When you build an email list, you can send your subscribers back to your website.
Building a quality email list may not be easy, but then again neither is running a successful home business. If it was easy, everybody would do it.
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